01
Choose a role
Baker, firefighter or vet today. Children can begin straight away and switch just as easily later.
This is Playhood
What is Playhood?
Quality playtime for children and families. A little grown-up world where children play the leading role. Where today you are a chef, tomorrow a firefighter and the day after simply yourself again.
- For children aged 1-7
- Grown-ups join in
- Amsterdam & Hilversum
One Hood. Endless stories
Little houses. Big kids.
From the bakery to the fire station, from the hotel to the animal clinic. Here, children briefly step into the world of grown-ups. They choose their own role, invent their own stories and take you along.
How your visit works
Choose your location and book a play session. You play with a fixed start and end time. Grown-ups stay with their children and play along. Socks on and into the Hood together!
What children do here
Choose, try and keep the story moving
The environment helps the first idea begin. The story then grows through what children see, say and invent together.
02
Build a story
An order, a sick toy animal or a hotel guest sets something in motion. There is no right or wrong story.
03
Discover the world together
Children watch one another, divide roles and work out through play where the story goes next.
Quality Playtime
Fun comes first, development joins in
While children choose a role and invent a story together, they use language, imagination, collaboration and empathy.
- Language and stories
- Collaboration and empathy
- Creative problem-solving
- Grown-ups join in
Why it feels different here
The real world, built at child scale
Recognisable houses and details bring the grown-up world down to child size. Children do the shopping, care for animals, make coffee or welcome hotel guests. Every house sparks ideas for a new story.
- SupermarketGoing grocery shopping
- VetCaring for animals
- MilkiesMaking coffee
- HotelWelcoming guests
Will it suit my child?
For children aged 1-7 and their grown-ups
From a first visit to the bakery to a self-invented adventure at the fire station: every child discovers the Hood in their own way. See what to expect at each age.
Choose what you want to know
From the idea to your first visit
The magic of roleplay
Explore free play, what children practise and how you can join in.
Read about roleplayChoose a Hood
Explore Amsterdam Houthavens and Hilversum and find the location that suits you.
View locationsReady to step inside?
Book a session in Amsterdam or Hilversum and experience how quickly a new story begins.